Feed-Based Text Ads: Can I combine my existing manual campaigns with Google Text Ads?

Paweł Updated by Paweł

To some extent that is possible, depending on what is in your current campaigns.

Manual campaign for product types, brands or similar groups of products

If you have created adgroups for certain groups of products, this is comparable with the Group Campaigns in Google Text Ads. You can consider keeping your manual campaigns and use the Google Text Ads in DataFeedWatch to add a Product campaign and a corresponding DSA Campaign, to cover the long tail search queries. It is very important that the manual campaigns contain fairly generic keywords so there will be no or little overlap with the keywords in the Product campaign

Manual campaign for a limited number of products

You can create new campaigns in Google Text Ads, and make sure to exclude the products that are already in your existing manual campaigns.

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