Feed-Based Text Ads FAQ
Feed-Based Text Ads: Why do I still see old data in my campaign?
The changes you make in your Text Ads Feed will be reflected in the campaigns in DataFeedWatch with the next scheduled update. You can also refresh the campaign source manually by clicking Refresh Fe…
Feed-Based Text Ads: Can I automate my existing, manual campaigns with Google Text Ads?
No that is not possible. Your campaigns in Google Text Ads will be created based on your product feed - not based on your existing campaigns. But you may be able to combine your existing (manual) cam…
Feed-Based Text Ads: Can I combine my existing manual campaigns with Google Text Ads?
To some extent that is possible, depending on what is in your current campaigns. Manual campaign for product types, brands or similar groups of products If you have created adgroups for certain group…
Feed-Based Text Ads: How to create better text ads?
You can only create the best text ads if you have the right fields in your data feed. So make sure that you have added all fields that you need in DataFeedWatch. Use ‘Custom fields’ to create any fie…
Feed-Based Text Ads: What is Permutations & how does it help?
It will create different versions of the keyword with each version having the same words in different order. In a Group campaign, we strongly recommend using Exact Match Type since other match types…
Feed-Based Text Ads: Can I combine different fields into keywords?
Yes. Create a field in your Google Text Ad Feed and just combine all the fields from your shop that you want.
Feed-Based Text Ads: Can I set a CPA per product and use that in my Google Search campaign?
Yes: If you want to set a bidding strategy that focuses on conversions (Target CPA), you can set a Max-CPA from your feed or by setting it as a % of the price. You can subsequently set you Target-CPA…
Feed-Based Text Ads: What are the campaign limitations?
AdWords limitations: 10,000 ad groups. AdWords does not allow more than 10,000 ad groups per campaign. So if you have more than 10,000 unique products in your feed, Google Text Ads will automatically…
Feed-Based Text Ads: What are the DSA campaigns based on?
DSA campaigns are based on the landing page (product page) of each individual product.
Feed-Based Text Ads: How can I use my pre-existing landing pages in a campaign?
If you have created your own, SEO-optimized landing pages for certain groups of products (brands, product types, etc) you can use them in the DataFeedWatch Google Text Ads as well. The whole process…
Feed-Based Text Ads: What is the maximum size of the source feed for Google Text Ads?
Our text ads system can handle files up to 400 Mb.
Feed-Based Text Ads: How does truncating work?
In the DataFeedWatch App, Truncating is a process of creating different versions of the keyword by removing the last word with each version. Let’s say you want to advertise a product called adidas Ad…
Feed-Based Text Ads: Will Google Text Ads service overwrite manual changes that I make in AdWords?
Ad groups, Keywords and Text ads DataFeedWatch makes changes to your campaigns continuously, based on the changes in your feed. But if you make a manual change in Google Ads to any of these, DataFeed…
Feed-Based Text Ads: Can I add other fields to create keywords?
Yes. In addition to truncating, you can also create keywords by tag combination. You can also refer to: - Creating Google Text Ads Campaigns (Product Campaign): Create Keywords by Tag Combination.
Feed-Based Text Ads: Are there limitations as to the number of ad patterns?
Google does not allow more than 50 text ads. But there is no limit for the number of alternatives (back up templates)
Feed-Based Text Ads: What if I don’t want to lose the history of my existing campaigns?
You can simply pause them and keep the campaign history in your AdWords account.
Feed-Based Text Ads: Can I set a State, Province or Region as a territory?
No, you can only set that in AdWords—not in Google Text Ads.
Feed-Based Text Ads: What happens if the price changes?
If you are using the ‘price’ field in the ad patterns and product price changes, your ad will stay as it is and the price will be updated with ad customizers. If you have included other fields in you…
Feed-Based Text Ads: What happens if my campaign is split into multiple campaigns?
When the number of products in your campaign exceeds the number of allowed ad groups, your campaign is split into 2 separate campaigns. All settings of the 1st campaign are copied to the 2nd campaign…
Feed-Based Text Ads: What happens with an ad group when a product goes out of stock?
If a product is no longer in stock, its ad group will be paused. Once it is back in stock, the ad group will be un-paused.
Feed-Based Text Ads: How can I unsubscribe from Google Text Ads in DataFeedWatch?
How Can I Unsubscribe from Google Text Ads? Click Account > Plan , scroll down to the section Google Text Ads and click Unsubscribe from Google Text Ads How can I up/downgrade my Plan for Google Text…
Feed-Based Text Ads: Can I add & use keywords from a separate file?
Yes. If you have a list of keywords for each product or group, you can add these keyword-fields with a Lookup Table or merge that list into your source feed. Once the keywords-fields are in your sour…
Feed-Based Text Ads: Why are not all my products in my campaign?
If you click the preview button in the top right corner, you can see how many products are in your campaign. In red you see the error messages that explains why certain products did not make it into…
Feed-Based Text Ads: How often are my campaigns synced with my Google AdWords account?
We update your Google Text Ads campaigns 4 times a day.
Feed-Based Text Ads: What if certain fields are no longer in my feed?
If certain fields are no longer in your feed, a warning sign will show in the Tag assignment tab. And each missing field is highlighted in red.
Feed-Based Text Ads: Why are some products not eligible?
Not eligible means that there is not enough search volume for a keyword. Google decides what is eligible and what is not. Google will simply not show your ads with any ineligible keywords. What can y…
Feed-Based Text Ads: Can I use a 3rd-party tool to optimize the campaigns?
Yes. You can manage the campaigns that are created by Google Text Ads any way you want. Just make sure that to remove a label called "BW” if you want to pause keywords, text ads or adgroups.
Feed-Based Text Ads: Why does my template not work for 100% of my ads?
Usually there are too many characters in the Headlines or Description. There are several ways to solve that: Prolong: for some of the products, the field that you entered in Headline 1 is longer than…
Feed-Based Text Ads: How to add size & color as negatives to the group campaign?
There is no need to do that because we only use exact keywords in the Group Campaigns, to make sure that keywords in the Product Campaigns will not compete against the same keywords in the Group Camp…
Feed-Based Text Ads: How does Per Partes work?
It’s a process of gradually enabling keywords in your ad group, starting with the longest keyword. This feature makes sure that the longest keyword will be turned on first & if it doesn’t have enough…
Feed-Based Text Ads: How to link one shop in the DataFeedWatch App to multiple AdWords Accounts?
That is not possible, but there is a workaround. Let’s say that you have 1 shop with a total of 10 different brands (or product types). You want to run each brand in a separate AdWords account. Creat…
